Does Your Outreach Reflect the Values You Hold?

Therapists, coaches, and healing-centered professionals: we know how deeply you care about consent, clarity, and co-regulation in the space you hold for others.

But here’s a question I had to lovingly ask myself—and one we’ve been asking at MHC, too:

Does the way you invite people into your work reflect the values you offer once they arrive?

Before I joined MHC, I spent years working with wellness professionals—therapists, fitness coaches, life coaches, somatic practitioners—who cared so deeply about the humans they served. But their marketing didn’t always reflect that same level of care. Not because they didn’t value it, but because most marketing systems weren’t built with consent and relational trust in mind.

I get it. I’ve been there.

 In fact, it’s what led me to this work in the first place.

I've spent years peeling back the layers of traditional marketing tactics—urgency, fear, manipulation—and replacing them with something more aligned: a visibility strategy rooted in consent, clarity, and community.

Here’s what that’s looked like at MHC:

• We invite people to choose their email preferences before they ever receive a invitation to one of our offers—so they only get what they actually want, and nothing more.

• We don't use countdowns, scarcity, and “only one spot left!” (when there really are 5 left) tricks.

• We do our best to send full emails—not just teaser links to websites and landing pages—so your consent to click is real.

• We don’t hide prices or require people to “apply to learn more” when we already know all the details ready to share.

Are we perfect? Of course not. This is an ongoing practice. And sometimes, the old patterns sneak back in.

But here’s what we know for sure: marketing is a relationship.

And just like in therapy, that relationship is built on trust.

🌀 If you’ve ever wondered how to bring your trauma-informed values into your visibility, your emails, or your offers—we’re in this with you.  And you’re not alone in trying to figure out a better way.

Resources that center consent and relational care in marketing can be hard to find. That’s why we’re committed to being on this path beside you—and continuing to share what we learn as we go.

Let’s keep growing toward something more honest, connected, and consent-centered—together.

In Solidarity & Strategy,

India Tizol (she/her) - The MindFull Healing Collective Team
Restore Relationships. Repair Brokenness. Reconnect Hearts.

We respectfully acknowledge that we, as a team, live and work on the ancestral lands of the Calusa, Mascogo, Miccosukee, Seminole, and Taino peoples (Florida); the Piscataway and Anacostan peoples (Maryland & Washington, DC); the Southern Paiute and Nuwuvi peoples (Nevada); and the Mvskoke and Tsalaguwetiyi peoples (Georgia). We also honor the enslaved African people whose labor shaped these regions. This acknowledgment reflects our commitment to understanding the histories that brought us here and the ongoing impacts of colonialism and slavery on Indigenous peoples, descendants of the enslaved, native creatures, and natural ecosystems.